XVII Edition Hosteltur Forum

Building the recovery of consumption, economy and tourism

Last Wednesday took place at the Teatro Goya in Madrid the XVII edition of the Hosteltur Forum, in which Estel wanted to be present and contribute as far as possible to support Hosteltur and the tourism sector.

The Forum dealt with all the current issues, where the geopolitical and geoeconomic panorama is implicit and how it influences and will influence the tourism sector, as well as the challenges and the main objectives that the tourism sector has set in the short term, such as digitization, sustainability, and talent retention in the sector since, in these last two years, due to the pandemic, it has been greatly affected.

Former minister Josep Piqué and Fernando Díaz, president of Deloitte Spain, shed light on the causes and consequences of the current situation and how it will affect the Spanish economy and the country’s competitiveness.

The first panel was dedicated to the new leaders of the Spanish hotel industry in the world: Joan Trian Riu, Managing Director of RIU Hotels & Resorts; Abel Matutes Prats, President of Palladium Hotel Group; Marina López Sanjurjo, Corporate Director of Grupo Hotusa; moderated by David Rodríguez, Managing Partner of Transport, Hospitality and Services of Deloitte Spain.

The second-round table was moderated by Ginés Martínez, CEO of Jumbo Tours, with the participation of Jorge Schoenenberger, CEO of Viajes El Corte Inglés Group, and Migue Ángel Sánchez, CEO of Ávoris, under the title “The challenges of large groups”.

There was a third-round table dedicated to “The challenges of hotel owners and managers” with the participation of Javier Águila, President for Europe of Apple Leisure Group; Raúl González, CEO EMEA of Barceló Hotel Group; Alejandro Hernández-Puértolas, CEO of HIP (Hotel Investment Partners), moderated by Xavier Trías, partner in charge of Technology Consulting and Leader of the Tourism sector in Consulting, EY Spain.

The closing session “Challenges in distribution in the face of constant change” was moderated by Ricardo Fernández, Managing Director of Destinia, together with Maria Jesús López Solás, Commercial and Network Development and Alliances Director of Iberia; Mar Muñoz, Technology & Innovation Managing Director of Ávoris; and Francisca Mérida, Senior Director of Corporate Sales Strategy of Meliá Hotels International.

We can only congratulate Hosteltur for their great work. From Estel we will continue working so that the challenges of digitization and sustainability can become a reality.

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